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Banner / text Advertising (CPM, PPC, CPL)

A web banner or banner ad is a form of online advertising that entails embedding an advertisement on a web page. A banner ad is intended to attract traffic to a website of landing page that is linked to the website of the advertiser . A web banner ad is displayed when a web page that refers the banner is loaded on a web browser. Known as an ‘impression’ when the viewer clicks on the banner he is directed to the webpage or landing page advertised in the banner. This event is known as a ‘click through’. Most of the banners are delivered by a central ad server.

CPM : One of the frequently used Jargons in Internet Advertising,CPM relates to the Cost Per Thousand Page Impressions. In this type of banner advertising , the advertiser pays for each 1,000 ad views that the banner gets.

CPC : Cost Per Click (CPC) is the amount of money that is paid by an advertiser to search engines and other internet publishers for a single click on its advertisement that brings one visitor to its website. For every click or for every advertiser, the advertiser pays to search engines and online publishers.

CPL : Cost Per Lead is an online advertising pricing model. In this form of banner advertising, the advertiser pays for an explicit sign-up from an interested consumer who is interested in the advertiser’s offer. CPL is one of the popular pricing models effectively used by online advertisers. Also at the pinnacle ofinternet advertising ROI hierarchy, CPL Advertising enables online advertisers to generate returns on their online investment. CPL advertising enables advertisers to generate guaranteed returns on their online advertising dollars, which is especially useful in a tough economy.


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